Hell Fire is a hypothetical collaboration of Alexander McQueen with the National Association for the Advancement of Colored People (NAACP) to create a collection as a response to the Notre Dame Tire. In Tarly song, the Note Dame Cathedral in Paris caught. fire supposedly due to the worker's error. It became a global shock to everyone. A lot ol' people, celebrities and notable figures were very quick to donate around $ 100 million for the insured cathedral. While the Note: Dame: only suffered minor damages due to the accident, they received more attention and financial support than the churches mosques and synagogues of minorities that were purposely burned down as a result of hate crimes. At the time a digital artist shared a quirk sketch of Quasimodo for Disney's adaption of Hunchback of Noire Dame. hugging the cathedral in dismay. Following in suit, many people began making referencing the film to the event, including the antagonists song "Hell Fire." thus the title of the collection.